Niantic Spatial
Branding
Summary
Niantic Spatial entered the world as a signal of what becomes possible when breakthrough spatial technology meets real business value. The work shaped a brand that bridges vision and utility, translating high-precision VPS into clarity for enterprise leaders who need confidence rather than hype. The identity draws from the physical world itself, using light, pigment, and dimensionality to create a language that feels native to the spaces this technology inhabits. It is a brand built for scale and evolution, giving Niantic a clear and credible way to lead the arrival of a new spatial era and helping enterprises imagine what they can build next.
Client:
Niantic
Service:
Branding
Date:
Apr 2024
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